The brands we can't stop talking about. From local favourites to global giants, we unpack what's working, why it works, and what your business can learn from it.
Celebrity brands launch every month. Most disappear just as quickly. 818 Tequila did the opposite. Yes, Kendall Jenner brought attention. But attention doesn't build longevity. Plenty of celebrity-backed products receive millions of views and still struggle to become culturally relevant. What made 818 different was its positioning. The brand didn't try to convince people it made the best tequila. It created a world people wanted to be part of. It Was Never Really Selling Tequ
